Willful is a candidate experience consulting and executive search firm built for insurance, financial services, and health solutions companies that are serious about how they hire — and what it costs when they don't.
Insurance, financial services, and health solutions companies operate in some of the most complex, regulated, and high-stakes environments in the world. Your hiring process should reflect that — not undermine it.
A broken process doesn't just lose candidates. It costs time, revenue, and organizational momentum. We built Willful because we've seen that cost — from the inside — hundreds of times.
Willful Consulting and Willful Search are distinct services — each complete on its own. Some clients need one. Some need both. Either way, the work is always intentional.
We take a human-centered look at your entire candidate journey — identifying where it breaks down, redesigning what isn't working, and building a process your hiring team can actually execute. Because the way you hire tells people everything about the way you lead.
Built for organizations between 500 and 5,000 employees — established enough to have real hiring challenges, agile enough to solve them.
Start with an AssessmentWe don't spray resumes. We place people deliberately — matching not just skill, but fit, trajectory, and where your organization is going. Because the right executive hire isn't just qualified. They're the right person for this moment in your company's story.
Specialized in mid-market insurance, financial services, and health solutions firms navigating growth, transition, or transformation.
Willful was founded by Will, a Customer Experience (CX) and Employee Experience (EX) practitioner with over a decade of professional experience across insurance, financial services, and health solutions, and eight years working directly with professionals navigating career transitions at some of the industry's most recognized firms. That work gave Will something most HR consulting firms don't have — a rare inside view of how companies actually hire, and the systemic recognition of where the candidate journey consistently breaks down.
Will has lived the candidate journey — not just studied it. He's seen where processes stall, where interview panels misalign, and where offers fall apart at the finish line — not because of compensation, but because of disorganization. That inside perspective is the foundation of everything Willful does.
Willful exists to bring intention to both sides of the equation. We assess and optimize the process. We identify and place the talent. Always deliberately. Never by accident.
Every engagement starts with a conversation — no pitch, no pressure. Just an honest discussion about where you are and where you want to be.
What the candidates we've placed and supported have to say about working with Will.
"I didn't think I stood a chance after a 5-year caretaking break. Will helped me land a role at a top investment management company. I felt seen, supported, and am forever grateful."
"Will helped me break into an amazing company 9 years ago after being a SAHM for 3 years. He's supported me through three promotions since. I wouldn't be where I am without him."
"Will helped me position myself and my skills to elevate my career from frontline employee support to HR program management."
"I've spent decades in government aviation. Will helped me translate my military experience into the private sector. I'm positioned to win."
"I had a design degree for five years and was working retail. I feared my degree was a waste until I met Will. I'm now in a graphic design role."
"I didn't know how to move out of vet clinics and maintain my passion for animal care. Will helped me transition into a remote role at a pet insurance company."